General rules

By downloading any picture you acknowledge that you have read and will act according to the general rules below.

Materials and communication

Adidas materials
  • No editing of the adidas provided materials
    or content.
  • All adidas provided content is preapproved.
Campaign senders
  • Campaign clearly an adidas campaign sent
    through retailer channel.
  • No indication of direct partnership
    between retailer and SvFF.
Logos
  • Adidas logos and campaign look & feel
    clearly visible.
  • Composite logo can only be used in adidas
    provided materials.

Commercial message

Copy text
  • All messaging must include a commercial message
    related to adidas Swedish Federation products.

Example:
“Great effort by the Swedish National Team,
congratulations on the 3 points!
Celebrate the victory in official adidas National Team
products, now available at Retailer X. (Related links and
hashtags)”

Examples of commercial copies
  • Buy the official adidas Sweden Jersey from xxx
  • Buy the official adidas National Team range from
    xxx
  • Celebrate xxx in official adidas National Team
    products
  • Support/Congratulate Player X with the official
    adidas Jersey
  • Support the National Team with official adidas
    products

Links and hashtags

Corrects links and hashtags

@adidasfootball
@swewnt
#vårtidnu